What AI says when you're not looking
Your brand's reputation is now in the hands of LLMs. A new category of tools is emerging to help you fight back.
Note: A generated audio podcast of this episode is included below for paid subscribers.
⚡ The Signal
For two decades, the digital marketing world has revolved around a single question: "How do we rank on Google?" Now, that question is being deprecated. As generative AI becomes the new front door to the internet, a new obsession is taking hold in the C-suite: "What does the AI say about us?"
Major brands are waking up to the reality that their reputation is no longer just shaped by news and social media, but by the black-box outputs of large language models. We're already seeing major outlets like Adweek team up with analytics firms to launch an AI Influence Index for Super Bowl ads, a clear sign that AI visibility is the next frontier for brand management. The war for relevance has a new battlefield.
🚧 The Problem
Brands are flying completely blind. They have sophisticated tools to monitor Twitter sentiment, track press mentions, and optimize SEO, but they have zero visibility into how they are portrayed inside generative AI models.
Does ChatGPT recommend a competitor when a user asks for product suggestions? Does Perplexity cite an old, negative news story when summarizing your company's history? Is a fine-tuned enterprise model hallucinating details about your security practices? Right now, finding out is a manual, ad-hoc process of random prompting. There is no system of record, no alerting, and no way to track changes over time. This is a massive, unmonitored reputational risk.
🚀 The Solution
Enter CanopyWatch. It's a B2B SaaS platform that acts as a mission control for your brand's presence in generative AI.
CanopyWatch continuously queries the world's most influential AI models—from OpenAI, Google, Anthropic, and more—with a customized set of prompts relevant to your brand, products, and market. The platform analyzes the responses for accuracy, sentiment, competitor mentions, and the presence of misinformation. It’s a dashboard to monitor this new information channel, alerting you to reputational threats and inaccuracies before they spread.
