Your Action Figures Are An Asset Class
Major toy companies are betting their future on adult collectors. Here's the fintech platform to manage that billion-dollar niche.
Note: A generated audio podcast of this episode is included below for paid subscribers.
⚡ The Signal
The C-suite at the world's largest toy companies is finally saying the quiet part out loud: their primary growth market isn't kids anymore. It's "kidults." In a major strategic pivot, Hasbro's CEO is steering the toymaker toward grown-ups, focusing on collectors and hobbyists who spend serious money on everything from action figures to trading cards. This isn't a niche, it's the new core business.
🚧 The Problem
Collectors are sitting on thousands, sometimes millions, of dollars in physical assets, but they're managing them with tools from the stone age: spreadsheets, shoeboxes, and vibes. There is no simple way to catalog a large collection, get a real-time, accurate valuation, or access liquidity. Your high-grade collectibles are less liquid than a penny stock and harder to track than your crypto portfolio. The market is validated, but the tooling is stuck in the past.
🚀 The Solution
Enter Verus. Verus is a portfolio management platform that transforms your physical collection from a shoebox of liabilities into a managed, liquid asset. Snap a picture of your item, and Verus uses computer vision to identify it, pulling real-time market data to give you an accurate valuation. You can track your entire collection's performance, just like a stock portfolio, and eventually trade with other verified users on an integrated marketplace.
